The idea is to create a 360 degree video from some cool environment, e.g. a canyon, mountains, etc. Then render a photorealistic car into it. This could be used for production of car commercials, where the actual cars are added to the videos in post production. Film a 360 video with drone and render car over IT for the commercial.
If you are interested in this topic or for more information please contact Prof. Helmut Hlavacs (helmut.hlavacs(at)univie.ac.at).